Kitchen Sink Book Club: The Tipping Point by Malcolm Gladwell

In March we’ll read The Tipping Point, bestseller by Malcolm Gladwell. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.